HOPE YOU'RE WELL
A study on colour, material and finish
THE BRIEF
The objective of this project is to study the trends in interiors from the trend report for 2022 provided by asian paints - “Hope you're well” and design a space for a specific target audience focusing on the details of colour, material and finish.
TREND REPORT
REPORT ANALYSIS
The trend report shows how the post-pandemic era has witnessed a notable shift in societal attitudes towards mental health, with a positive normalisation of seeking help. There is an increased awareness of our mental well-being, recognition of triggering factors, and acknowledgment of its impact on various aspects of our lives, both at home and in the workplace. Social media has played a significant role in destigmatizing mental health issues, as influential individuals openly discuss this topic, contributing to its normalization.
PERSONA
Stress at the workplace is something which people rarely talk about. The new grind culture puts a lot of pressure and workload on every individual in the workplace. But post covid 19, the majoritarian view towards mental health had a huge positive shift in the society. More people are taking their mental health seriously and prioritizing themselves over work. And in recent years, more employers are taking into account the mental well being of their employees.
The persona is someone working at a 9 to 5 buckled down by the pressures of both their challenging job and the stressful environment at home. As a result of the pervasive stigma surrounding mental health, they have neglected to prioritize their own well-being, leading to profound suffering.
KEYWORD ASSOSIATION
Emotions
Acceptance
Vulnerable
Comforting
Soothing
Relaxing
Safe
Attitude
Imperfectly perfect
Resilient
Healthy
Seen
Authentic
Maturity
Refreshing
Calm
Patterns & forms
Repetition
Fractals
Mend
Sensory
Organic
Simple
Material quality
Textural
Tactile
Soft
Puffy
Light
Weightless
Natural
Raw finishes
Colour quality
Comforting - soft colours
Soothing - greys blues greens
Authentic - warm neutrals
Monotones
THE SPACE
The space selected is one within the office that seamlessly integrates with the outdoors. For the employees, it offers opportunities to relax, enjoy a cup of coffee, engage in work, or have a momentary break. The thoughtfully curated environment takes elements from the inspiration and incorporates tactile objects, organic materials, textural elements, and lush greenery, fostering a sense of tranquility and providing effective stress relief while promoting relaxation and alleviating anxiety.
THE FLOORPLAN
COLOUR PALETTE
MATERIAL, PATTERN & TEXTURE LIBRARY
TEXTURE AND PATTERN
EXPLORATIONS
DECOR BOARD
CMF BOARD
